Collection: SOMLYAY
This Page is Pre-Sale Only! Wines are not available locally and will take up to 3 months to arrive. Vintages are subject to change.
Welcome to the custom-curated collection from 2020 Wine Enthusiast 40 Under 40 Tastemaker and 2019 Food & Wine Magazine Sommelier of the Year; Erik Segelbaum founder of SOMLYAY. This page is dedicated to the wines Erik uses in his various educational classes for Smithsonian Associates and private clients. Whether you're looking for a few bottles you tasted in one of Erik's classes or want to see what other wines he recommends, this is your one stop shop. Every wine listed is one Erik has used in a class so you have his stamp of approval that these are "go to" wines. Wines will be constantly added so check back often.
About Erik:
With nearly 3 decades of industry experience, he has a proven track record of success and is a globally recognized and awarded sommelier. Prior to founding SOMLYAY, Segelbaum held a number of diverse roles that include Corporate Beverage Director for Starr Restaurants, Head Sommelier of MV The World and Corporate Wine Director of Schwartz Brothers Restaurants.
Erik is an Advanced Sommelier with The Court of Master Sommeliers, Certified Specialist of Wine (with distinction) with The Society of Wine Educators and Wine and Spirits Locations Specialist (with distinction). Segelbaum is a wine educator with ongoing sessions at Smithsonian Institution in Washington D.C. as well as private and corporate events. Segelbaum serves as the Vice President of the United Sommeliers Foundation, a charitable fund that provides financial assistance to sommeliers who have lost their jobs through no fault of their own (such as the global COVID-19 pandemic).
We welcome you to shop Erik’s selections featured in his digital programs in partnership with Cellar.com. The below sections are some of his Hidden Gem’s picks, favorite wine producers and bottles he features regularly in programming. With a belief that your taste is the one that matters the most, his recommendation is to enjoy the wines that speak to you the most and join him in discovering some of your new favorite wines through this page. Sip, savor and enjoy this curated selection!
SOMLYAY
-
New Dawn White Blend SOMLYAY - 2025 (750ml)
Regular price $22.99Sale price $22.99 Regular priceUnit price / per$25.99Sold out -
Lubanzi Chenin Blanc SOMLYAY - 2025 (750ml)
Regular price $19.99Sale price $19.99 Regular priceUnit price / per$21.99Sold out -
Ken Forrester Reserve Sauvignon Blanc SOMLYAY - 2023 (750ml)
Regular price $21.99Sale price $21.99 Regular priceUnit price / per$24.99Sold out -
Capensis Chardonnay Western Cape SOMLYAY - 2020 (750ml)
Regular price $79.99Sale price $79.99 Regular priceUnit price / per$87.99Sold out -
Kaapzicht Rooiland Pinotage SOMLYAY - 2022 (750ml)
Regular price $32.99Sale price $32.99 Regular priceUnit price / per$36.99Sold out -
Villiera Down to Earth Red SOMLYAY - 2022 (750ml)
Regular price $15.99Sale price $15.99 Regular priceUnit price / per$17.99Sold out -
Raats Family Jasper Red Blend SOMLYAY - 2023 (750ml)
Regular price $26.99Sale price $26.99 Regular priceUnit price / per$29.99Sold out -
Sensational South Africa Wine Class Pack July '26
Regular price $419.99Sale price $419.99 Regular priceUnit price / per$491.86Sold out -
Certo Negroni Cocktail 4x100ml multi-pack
Regular price $35.99Sale price $35.99 Regular priceUnit price / per$35.99 -
Certo Espresso Martini Cocktail 4x100ml multi-pack
Regular price $35.99Sale price $35.99 Regular priceUnit price / per$35.99 -
Goose Bay Pinot Grigio SOMLYAY - 2024 (750ml)
Regular price $25.99Sale price $25.99 Regular priceUnit price / per$28.99Sale -
Dog Point Chardonnay - 2023 (750ml)
Regular price $51.99Sale price $51.99 Regular priceUnit price / per$56.99Sale -
Wairau River Braided White Blend SOMLYAY - 2025 (750ml)
Regular price $22.99Sale price $22.99 Regular priceUnit price / per$25.99Sale -
Loveblock Pinot Noir SOMLYAY - 2022 (750ml)
Regular price $36.99Sale price $36.99 Regular priceUnit price / per$42.99Sale -
Goose Bay Pinot Noir SOMLYAY - 2024 (750ml)
Regular price $32.99Sale price $32.99 Regular priceUnit price / per$36.99Sale -
Wairau River Marlborough Sauvignon Blanc SOMLYAY - 2025 (750ml)
Regular price $21.99Sale price $21.99 Regular priceUnit price / per$24.99Sale -
Lighthouse Yen Ben Lemon Dry Gin SOMLYAY (700ml)
Regular price $49.99Sale price $49.99 Regular priceUnit price / per$59.99Sale -
New Zeal for New Zealand Class Pack August 2026
Regular price $449.99Sale price $449.99 Regular priceUnit price / per$543.86Sale
Collection: SOMLYAY
This Page is Pre-Sale Only! Wines are not available locally and will take up to 3 months to arrive. Vintages are subject to change.
Welcome to the custom-curated collection from 2020 Wine Enthusiast 40 Under 40 Tastemaker and 2019 Food & Wine Magazine Sommelier of the Year; Erik Segelbaum founder of SOMLYAY. This page is dedicated to the wines Erik uses in his various educational classes for Smithsonian Associates and private clients. Whether you're looking for a few bottles you tasted in one of Erik's classes or want to see what other wines he recommends, this is your one stop shop. Every wine listed is one Erik has used in a class so you have his stamp of approval that these are "go to" wines. Wines will be constantly added so check back often.
About Erik:
With nearly 3 decades of industry experience, he has a proven track record of success and is a globally recognized and awarded sommelier. Prior to founding SOMLYAY, Segelbaum held a number of diverse roles that include Corporate Beverage Director for Starr Restaurants, Head Sommelier of MV The World and Corporate Wine Director of Schwartz Brothers Restaurants.
Erik is an Advanced Sommelier with The Court of Master Sommeliers, Certified Specialist of Wine (with distinction) with The Society of Wine Educators and Wine and Spirits Locations Specialist (with distinction). Segelbaum is a wine educator with ongoing sessions at Smithsonian Institution in Washington D.C. as well as private and corporate events. Segelbaum serves as the Vice President of the United Sommeliers Foundation, a charitable fund that provides financial assistance to sommeliers who have lost their jobs through no fault of their own (such as the global COVID-19 pandemic).
We welcome you to shop Erik’s selections featured in his digital programs in partnership with Cellar.com. The below sections are some of his Hidden Gem’s picks, favorite wine producers and bottles he features regularly in programming. With a belief that your taste is the one that matters the most, his recommendation is to enjoy the wines that speak to you the most and join him in discovering some of your new favorite wines through this page. Sip, savor and enjoy this curated selection!