Join the Cru.

A free rewards program with our thanks.

Collect Points. Redeem Rewards.

We want to say thanks for shopping with Cellar.com. That’s why we created our free Cellar Cru program! Earn points and activate rewards every time you shop with us! It's so simple:

SHOP

Collect 5 points for every
$1 spent.

COLLECT

Collect bonus points as you move up a tier. Earn points when you leave a review and for every dollar spent

CELEBRATE

You’ll receive a $10 Reward
for every 1000 points!

JOIN TODAY

*Minimum spend of $100 to redeem on online purchase.

Wine. Beer. Spirits. Tradition.

Exclusive Deals

Exclusive access to member's only deals

Early Access

Early access to new cellars before anyone else

Rewards

Points every time you shop for more savings

Free Gifts

Free Wine Gift Bag

Anniversary Gift

Member Anniversary Gift

Birthday Gift

Birthday Gift (DC Only In-Store Pick Up)

Military Benefits

Military Benefits Eligibility

Collect enough points and receive extra perks!

Cru
0-5,000 points
Première Cru
5,000-25,000 points
Grand Cru
25,000+ points
Free local delivery in DC
Birthday Gift 500 Points 1,000 Points 1,500 Points
Cellar Cru Anniversary Gift
Access tickets for exclusive Cellar Cru Happy Hour Events in DC
Early access to purchase local event tickets
Exclusive access to member's only sales
Early access to purchase local event tickets
Personal Sommelier Consulting Services*
Early access to new cellars before anyone else
Free Ground Shipping on every order to your primary address!*
Cru
0-5,000 points
  • Free local delivery in DC
  • Birthday Gift 500 Points
  • Cellar Cru Anniversary Gift
Première Cru
5,000-25,000 points
  • Free local delivery in DC
  • Birthday Gift 1,000 Points
  • Cellar Cru Anniversary Gift
  • Access tickets for exclusive Cellar Cru Happy Hour Events in DC
  • Early access to purchase local event tickets
  • Exclusive access to member's only sales
Grand Cru
25,000+ points
  • Free local delivery in DC
  • Birthday Gift 1,500 Points
  • Cellar Cru Anniversary Gift
  • Access tickets for exclusive Cellar Cru Happy Hour Events in DC
  • Early access to purchase local event tickets
  • Exclusive access to member's only sales
  • Early access to purchase local event tickets
  • Personal Sommelier Consulting Services*
  • Early access to new cellars before anyone else
  • Free Ground Shipping on every order to your primary address!*
  • Max three one-hour consultations per year for services including cellar curation, wine recommendation, and food and wine pairing advice. 
  • Free Ground shipping to mainland US only, excludes Alaska and Hawaii.
  • Loyalty program and points are subject to change at anytime without notice.